Branding & visual identity for New York based jewelry and unique apparel brand, Pear Wear / Pear Ware. For this project, we adopted a fluid approach where the design system is able to grow and evolve depending on specific usages, object reveals and special events. Our goal was to create an identity that reflected Pear Wear’s playful, handmade, and experimental approach to crafting their one-of-a-kind pieces.