Nike Global Football
Play Fast, Train Faster: Strike Series
Art Direction and Design
Engineered brilliance at the intersection of art and science, our mission for this campaign was to convey movement through data, showcasing Nike’s innovation in training apparel. By 3D scanning world-class athletes such as Cristiano Ronaldo, Mario Götze, Neymar, and Jérôme Boateng, and integrating their features with motion capture training drills, we crafted an engaging narrative of product superiority through cutting-edge technology, and exceptional form.
Credits:
Nike Design Director: Nick Parkinson
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
VFX and Motion: Onformative
Creative Director: Cedric Kiefer
Design & Animation: R. Schmid, D. Öztürk,
Design & Animation: R. Gambacciani, D. Weidemann
Compositing: Fran Sanchez de Cañete
Production: Lars Wagner, Ian Otto
Sound: Jens Fischer
3D Scanning: Mimic Productions
Credits:
Nike Design Director: Nick Parkinson
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
VFX and Motion: Onformative
Creative Director: Cedric Kiefer
Design & Animation: R. Schmid, D. Öztürk,
Design & Animation: R. Gambacciani, D. Weidemann
Compositing: Fran Sanchez de Cañete
Production: Lars Wagner, Ian Otto
Sound: Jens Fischer
3D Scanning: Mimic Productions