Roc-A-Fella — Chenzo Studio

Nike x Roc-A-Fella

AF1: Harlem to the World

Art Direction and Design

For the 35th anniversary celebration of the AF1, Nike relaunched the Roc-A-Fella Air Force 1 Low by Kareem 'Biggs' Burke. Responsibilities included art direction for the launch campaign, which involved creating ROC-inspired graphic posters, taking over a city block to create an outdoor gallery, designing apparel and merchandise, social media content, overseeing a symposium talk at the New Museum, and coordinating various other retail and out-of-home activations.

_{Credits:

Nike Creative Director: Ibrahem Hasan
Nike Art Director: Chenzo
Nike Narrative: Omar Almufti

Nike Creative Producer: Hayley Champoux

Photographer: Cam Kirk

Director: Ben Solomon

Director of Photography 1: Evan Cohen
Director of Photography 2: Jason Amendolara}