Virgil Abloh & NikeLab
Re-creation Center
Design
From Chicago to the World. Nike believes in the power of sport to bring people together and shape the future. For this unique activation, NikeLab and Virgil Abloh joined forces to design the NikeLab Chicago Re-Creation Center c/o Virgil Abloh, a cultural hub giving youth access to mentorship and providing the tools needed to express their creativity. The creative team reached out to commission a set of unique photo collage works that would be displayed around the physical space as well as out-of-home executions.
Credits:
Nike Creative Director: Anthony Bryant
Nike Producer: Michelle Sorge
Creative: Chenzo Studio