Nike Global Football
Mercurial X
Art Direction and Design
Combining the energy of street football with the culture of street racing, our goal for this Global Football campaign was to showcase Mercurial’s innovative speed technology by highlighting the similar values of street racing: fit, touch, and traction.
Credits:
Nike Design Director: Nick Parkinson
Nike Art Director: Michael Malowancyzk
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Nike Producer: Kate Terrill
Photographer: Tim Saccenti
VFX & Motion: Village Green
Retail Renders: Pixel Pool
Post Production: Happy Finish
Credits:
Nike Design Director: Nick Parkinson
Nike Art Director: Michael Malowancyzk
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Nike Producer: Kate Terrill
Photographer: Tim Saccenti
VFX & Motion: Village Green
Retail Renders: Pixel Pool
Post Production: Happy Finish