Nike Global Football
Mercurial: The Science of Speed
Art Direction and Design
Reimagining the future of Mercurial through the dynamic lens of Formula 1, featuring legendary footballer Cristiano Ronaldo. The main objective of this campaign was to bring Nike's cutting-edge speed system technology to life in an innovative yet stylized way. Our responsibilities encompassed the entire journey, from concept to execution, including a series of product and athlete images, compelling product superiority videos, engaging social media content, and retail and pop-up activations.
Credits:
Nike Creative Director: Gary Horton
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Photographer: Tim Saccenti
VFX and Motion: IntroUK
Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Retail Renders: Pixel Pool
Post Production: Happy Finish
Full video: Link
Credits:
Nike Creative Director: Gary Horton
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Photographer: Tim Saccenti
VFX and Motion: IntroUK
Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Retail Renders: Pixel Pool
Post Production: Happy Finish
Full video: Link