Nike Global Football

Mercurial: The Science of Speed

Art Direction and Design

Reimagining the future of Mercurial through the dynamic lens of Formula 1, featuring legendary footballer Cristiano Ronaldo. The main objective of this campaign was to bring Nike's cutting-edge speed system technology to life in an innovative yet stylized way. Our responsibilities encompassed the entire journey, from concept to execution, including a series of product and athlete images, compelling product superiority videos, engaging social media content, and retail and pop-up activations.

_{Credits:

Nike Creative Director: Gary Horton

Nike Art Director: Chenzo

Nike Producer: Kate Terrill

Nike Producer: Alissa Hudson

Photographer: Tim Saccenti
VFX and Motion: IntroUK

Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue

Sound Design: Toby Griffin

Retail Renders: Pixel Pool

Post Production: Happy Finish
Full video: Link}

Chenzo Studio