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Nike Global Football
Mercurial: The Science of Speed
Art Direction and Design
Reimagining the future of Mercurial through the dynamic lens of Formula 1, featuring legendary footballer Cristiano Ronaldo. The main objective of this campaign was to bring Nike's cutting-edge speed system technology to life in an innovative yet stylized way. Our responsibilities encompassed the entire journey, from concept to execution, including a series of product and athlete images, compelling product superiority videos, engaging social media content, and retail and pop-up activations.


Credits:

Nike Creative Director: Gary Horton
Nike Art Director: Chenzo
Nike Producer: Kate Terrill
Nike Producer: Alissa Hudson

Photographer: Tim Saccenti
VFX and Motion: IntroUK
Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Retail Renders: Pixel Pool
Post Production: Happy Finish
Full video: Link
Nike Dance
Play New
Creative Direction

What is it like to experience the joy of movement through the eyes of Bailey Sok? For this brand partnership, our goal was not only to showcase Bailey Sok's passion for dance but also to inspire the next generation of dancers to find their own joy through movement. Responsibilities included building the overall creative strategy, developing the look and feel of Bailey’s world, and overseeing the creative process from conception to completion.


Credits:

Nike Art Director: Chenzo
Nike Art Director: Keith Liban
Nike Narrative: Maya Henderson
Nike Producer: Megan Sedey
Nike Producer: Fran Nazario

Photographer: Brian Tampol
Director: Anthony Pham
Director of Photography: Nicholas Wiesnet
Executive Producer: Jerad Anderson
Production team: Bam Production

Stylist: Danasia Sutton
Hair: Amy Chin
Makeup Artist: Vyvy Tran

Graphic Design: Golden
Design Lead: Matt Saint

Full Video: Link

Maison Margiela   
FW20 AVP
Commission
Maison Margiela commissioned to craft highly abstract digital collage pieces for their FW20 campaign, using the brand's signature garments as the inspiration for the pieces.  


Credits:

MM Digital Comms: Irma Kubisty
MM Digital Comms: Lucian Lumperdean    
 
Creative: Chenzo Studio
 Nike Basketball
Lincoln Park
Logo Design
Logo design for Lincoln Park’s performing arts basketball program.
Nike x Roc-A-Fella
AF1: Harlem to the World
Art Direction and Design
For the 35th anniversary celebration of the AF1, Nike relaunched the Roc-A-Fella Air Force 1 Low by Kareem 'Biggs' Burke. Responsibilities included art direction for the launch campaign, which involved creating ROC-inspired graphic posters, taking over a city block to create an outdoor gallery, designing apparel and merchandise, social media content, overseeing a symposium talk at the New Museum, and coordinating various other retail and out-of-home activations.


Credits:

Nike Creative Director: Ibrahem Hasan
Nike Art Director: Chenzo
Nike Narrative: Omar Almufti
Nike Creative Producer: Hayley Champoux
   
Photographer: Cam Kirk
Director: Ben Solomon
Director of Photography 1: Evan Cohen
Director of Photography 2: Jason Amendolara