Nike Global Football
Mercurial: The Science of Speed
Art Direction and Design
Reimagining the future of Mercurial through the dynamic lens of Formula 1, featuring legendary footballer Cristiano Ronaldo. The main objective of this campaign was to bring Nike's cutting-edge speed system technology to life in an innovative yet stylized way. Our responsibilities encompassed the entire journey, from concept to execution, including a series of product and athlete images, compelling product superiority videos, engaging social media content, and retail and pop-up activations.
Credits:
Nike Creative Director: Gary Horton
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Photographer: Tim Saccenti
VFX and Motion: IntroUK
Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Retail Renders: Pixel Pool
Post Production: Happy Finish
Full video: Link
Credits:
Nike Creative Director: Gary Horton
Nike Art Director: Chenzo
Nike Producer: Alissa Hudson
Photographer: Tim Saccenti
VFX and Motion: IntroUK
Intro Director: Julian Gibbs
Lead 3D Animator: Alex Pastor
Audio Post : Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Retail Renders: Pixel Pool
Post Production: Happy Finish
Full video: Link
Nike Dance
Play New
Creative Direction
What is it like to experience the joy of movement through the eyes of Bailey Sok? For this brand partnership, our goal was not only to showcase Bailey Sok's passion for dance but also to inspire the next generation of dancers to find their own joy through movement. Responsibilities included building the overall creative strategy, developing the look and feel of Bailey’s world, and overseeing the creative process from conception to completion.
Credits:
Nike Art Director: Chenzo
Nike Art Director: Keith Liban
Nike Narrative: Maya Henderson
Nike Producer: Megan Sedey
Nike Producer: Fran Nazario
Photographer: Brian Tampol
Director: Anthony Pham
Director of Photography: Nicholas Wiesnet
Executive Producer: Jerad Anderson
Production team: Bam Production
Stylist: Danasia Sutton
Hair: Amy Chin
Makeup Artist: Vyvy Tran
Graphic Design: Golden
Design Lead: Matt Saint
Full Video: Link
Credits:
Nike Art Director: Chenzo
Nike Art Director: Keith Liban
Nike Narrative: Maya Henderson
Nike Producer: Megan Sedey
Nike Producer: Fran Nazario
Photographer: Brian Tampol
Director: Anthony Pham
Director of Photography: Nicholas Wiesnet
Executive Producer: Jerad Anderson
Production team: Bam Production
Stylist: Danasia Sutton
Hair: Amy Chin
Makeup Artist: Vyvy Tran
Graphic Design: Golden
Design Lead: Matt Saint
Full Video: Link
80WSE
Legacies: Asian American Art Movements in New York City
Visual Identity and Design
Custom lettering and exhibition title design for 80WSE: Legacies: Asian American Art Movements in New York City (1969–2001).
Chenzo Studio was tasked with creating a visual identity that felt bold and contemporary while challenging traditional institutional aesthetics. The design features custom letterforms composed of two fundamental shapes—the circle and the square—symbolizing the connection between East and West. The varying stroke thicknesses evoke the dynamic movement of traditional calligraphy, adding depth and motion to the overall design.
Credits:
Curator: Howie Chen
Curator: Jayne Cole
Curator: Christine Ong
Curatorial Assistant: Gini Yu Pei Lee
Producer: Jon Huron
Identity & Design: Chenzo Studio
Chenzo Studio was tasked with creating a visual identity that felt bold and contemporary while challenging traditional institutional aesthetics. The design features custom letterforms composed of two fundamental shapes—the circle and the square—symbolizing the connection between East and West. The varying stroke thicknesses evoke the dynamic movement of traditional calligraphy, adding depth and motion to the overall design.
Credits:
Curator: Howie Chen
Curator: Jayne Cole
Curator: Christine Ong
Curatorial Assistant: Gini Yu Pei Lee
Producer: Jon Huron
Identity & Design: Chenzo Studio
Pear Ware
Branding & Visual Identity
Branding & visual identity for Pear Wear.
Maison Margiela
FW20 AVP
Commission
Maison Margiela commissioned to craft highly abstract digital collage pieces for their FW20 campaign, using the brand's signature garments as the inspiration for the pieces.
Credits:
MM Digital Comms: Irma Kubisty
MM Digital Comms: Lucian Lumperdean
Creative: Chenzo Studio
Credits:
MM Digital Comms: Irma Kubisty
MM Digital Comms: Lucian Lumperdean
Creative: Chenzo Studio